> Main responsibilities
>
> * Managing online output of various multimedia assets including video. Working closely with A/V team to make output intended for web as interactive as possible.
> * Adwords (Establishing a clear direction for Search engine marketing as a whole).
> * Email marketing (Delivering an effective email marketing solution throughout the marketing department).
> * Search engine optimisation and marketing.
> * Positioning and managing entries on media sites such as you tube.
> * Online directory listings.
> * Mobile marketing.
> * Instant text messaging
>
> Scoping whole area of e-marketing, technology solutions and emerging processes.
> Developing and rolling out training programs for implementation of e-marketing solutions.
> Support provision for emarketing activities (inclusive of ongoing communication with contacts in this area).
> Sharing best practice among colleagues.
> Liaison with external agencies and internal LITS operational web team.
> Develop and ensure consistency of emarketing standards, process and procedures across the university.